Modern individuals are surrounded by readily available goods. In the past, suppliers used to mass-produce the same products for sale. Consumers passively encountered product promotions through television and print media, making these media highly influential at the time.
However, consumers now find themselves choosing from a deluge of advertisements. As the economy has developed, consumers have gained the financial freedom to purchase the products they desire. The level of education has also increased, as has the quality of life, naturally raising the standards consumers demand when making purchases.
Thus, if you are currently running a business, you should be well aware of the need to meet the heightened expectations of consumers.
Value-conscious Consumers Today's consumers are no longer interested in uniformly mass-produced goods or passive advertising. They prioritize making the most of their time in a world overflowing with activities and entertainment options. Daily inundations of advertisements and promotional spam have become a natural part of modern life, prompting consumers to make choices that maximize value, thereby achieving the greatest satisfaction.
The Importance of Space and Concept This shift in the times is visibly exemplified by the 'era of pop-ups.' Pop-ups are spaces that apply a concept to the environment, immersing consumers in a worldview intended by the space planners to guide consumer behavior.
Consumers experience a universe filled within these spaces and often conclude their experience by purchasing a brand’s product. With the popularity of pop-ups, stores have also begun applying branding to enhance their appeal.
For example, Yongsan's popular spot 'Teddy Bear House' and 'London Bagel Museum' in Ikseon-dong have derived unique concepts for their stores and expressed these through distinctive interior designs. Their success has been possible because they align with the current demands of consumers. 'Teddy Bear House' effectively represents the idea of a bear's cabin from the entrance, and this theme is seamlessly integrated into the menu and display design.
When customers visit or pass by your store, showing them something they value is now a way to capture their attention.
OPRIME’s Store-centered Space Concept Planning Service At OPRIME, we offer a service called "Store Value Up," providing store-centered space concept planning. We provide one-on-one consultations to create a unique concept for each store.
Just as every person is different, each store has its unique content that must now be expressed. However, from the perspective of those running a store, it can be challenging to identify these unique selling points.
Therefore, understanding the consumer is crucial, and not adapting could lead to reduced sales if similar competing stores emerge in the area. Hence, branding based on space and concept planning is necessary for stores.
OPRIME offers a three-month service to fill spaces with concept-driven planning, ensuring that your store branding equals OPRIME excellence in branding and interior design.