Seoul's Branding Example

Located at the entrance of Garak Market, this water tower, built in 1986, once stored 600 tons of groundwater to supply tap water. Ceasing operation in 2004, it has been preserved as the last water tower in Seoul instead of being demolished. This structure's transformation is a prime example of effective urban branding, turning it into a kinetic art piece called "Curtain of Rain" by American installation artist Ned Kahn. Utilizing the water properties of the tower, the artwork was recreated with wire frames and an eco-friendly bioplastic called Durabio. Durabio, made from renewable resources like corn, offers dynamic visual effects that enhance the branding of the site, changing with light and wind.

Additionally, the idle land near the tower has been developed into a horizontal garden, further enhancing the area's branding by offering a new, green space for citizens. This development not only preserves a historical structure but also reinvents it as a landmark that strengthens Seoul’s cultural branding.

• Location: Entrance of Garak Market, Seoul

• Construction Year: 1986

• Discontinuation Year: 2004

• Characteristics: Seoul’s last water tower

• Artwork: 'Curtain of Rain'

• Artist: Ned Kahn

• Material: Durabio (eco-friendly bioplastic)

• Features of the Material: Plant-based renewable resources, reactive to light and wind

As a space designer, I believe this project exemplifies how historical structures can be transformed into modern art, creating sustainable and valuable spaces that contribute significantly to urban branding. By preserving the water tower and adding artistic value, this public art project reinterprets the city's history and culture, offering new experiences to citizens and reinforcing the city’s branding strategy.

‍

Starting rebranding or branding

At Oprime, we are committed to leveraging such unique urban elements to enhance branding strategies for businesses. Our approach not only links a store's space and brand concept but also aligns them with the city's broader branding initiatives. If you are considering transformative and innovative rebranding for your store, consider Oprime's 'Store Value-Up (Space Concept Planning)' to strategically position your brand in the market.

‍