Week 1. Brand diagnosis and analysis Week 2. Branding strategy development Weeks 3-4. Store design, marketing, and operational improvement proposal Weeks 5-6. Mid-term review (sales analysis, discussion of additional plans) Weeks 7-9. Strengthening customer acquisition and retention strategies Weeks 10-12. Long-term planning
A total of 8 meetings will be held. For locations where visits are possible, 3 of these meetings will include 'in-person visits'. (For regions where visits are difficult, this will be communicated at the start of the process.)
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